When you are running a business from home, one task that you frequently will find yourself doing is writing, sending, and replying to emails. Of course, just like when working on any other job, its crucial that the way you use emails supports the success of your business. A topic that you can read more about in the post below.
Don't let it distract you.
First, of all, emails can actually be one of the primary sources of distraction when working at home. This is because we often have incoming alerts on and it can be hard to ignore these. This being something that takes our focus away from the task we are completing at the time and onto the mail instead.
In fact, even if all you are doing is reading the email, you will still have broken your concentration and flow, and consequently, it will take longer to complete the task in hand.
To that end, turning off email notifications is vital, something you can discover how to do at http://content.reviveyourinbox.com/01-turn-off-email-notifications-iphone-gmail-outlook-android.html. Also, setting aside a specific time of the day to read, deal with, and reply to email is important too. In fact, by doing this, you can maintain excellent response time as well as links with your clients and suppliers, yet also ensure that you remain as productive during the day as possible too.
Do use it as a marketing opportunity.
Many people are unaware of what a fantastic opportunity emails are for marketing your business. In fact, there are two main ways of doing this.
One is to use direct marketing emails that tell customers about your products and notify them of special offers. Of course, for these to be effective, you must ensure that the subject line is engaging and will get people to open the mail you send. Otherwise, all your hard work will be for nought.
The other way you can use email for marketing is even less well known, and it's all about including a marketing email signature that links directly to your social media and website. In fact, you can read about how this works as https://www.templafy.com/blog/5-unbreakable-rules-email-signature-marketing/, as well as how to optimise your email marketing signature to get the best click-through rates. This being something that can increase your business followers hugely in an organic way.
Do use it to update clients and manage their expectations.
Lastly, when it comes to emails, it is crucial to remember that they are one if the most essential customer service resources for home businesses. In fact, they are the primary way that you can stay in touch with your customers and manage their expectations.
In particular, sending regular updates on the progress of projects as they suggest at https://www.quora.com/What-is-a-professional-way-to-send-an-email-project-update is a smart way to manage when customers expect to receive the finished item. Something that can help them to feel not only as if they are heard and involved in the project, but reassured that their item will be with them within their deadline as well.
To that end, using emails to keep lines of communication with clients open is another way that you can make them work positively for your business's success.
