Thursday, March 01, 2018

# big bang # e-commerce

Military-bound Kwon Ji Yong (GD) Bids Farewell to Southeast Asia Fans with Floral Parting Gift on Lazada

MANILA, PHILIPPINES – Popular South Korean pop icon and leader of the boy band Big Bang, Kwon Ji Yong (GD), bid farewell and paid tribute to his fans in Southeast Asia with a parting gift as he reported for military duty yesterday, February 27. 

The singer-songwriter and rapper have designed a gift package which will be exclusively available in a one-of-its-kind GD Official Store on Southeast Asia’s leading e-commerce company, Lazada.

Dubbed “The Floral Pathway”, the package comprises of a premium coffee drip, a GD hand-printed mug, and a bracelet. These items come wrapped in a fancy floral-motif box that is also specially designed by GD. The floral motif is GD’s tribute to his fans, whom he refers to as his flowers, wishing that they will walk down the road to happiness. More than 7,000 gift boxes are up for grabs beginning today (February 28) in the Philippines, Malaysia and Singapore; March 1 in Indonesia; and March 13 in Thailand.

To fan the excitement across the region, Lazada got fans to join their various social media contests and live streaming videos as they bid their beloved idol farewell.

Making shopping fun and entertaining!
The latest collaboration with GD is part of Lazada’s efforts to mix entertainment with shopping and to create a fun and enriching experience for the younger generation of shoppers across Southeast Asia.

 “K-pop has led to an increased interest in Korea among Southeast Asian customers. To satisfy customer needs, Lazada will expand strategic partnerships with Korean entertainment companies to offer high-value K-artist merchandise,” says Will Ross, Chief Executive Officer of Lazada Crossborder.

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