5 Tips To Increasing Your Online Presence As A Personal Trainer

by - 12/28/2017 11:18:00 AM


It cannot be denied that the majority of the population nowadays are becoming conscious of their health and wellness more than ever. With all the craze and increasing awareness to healthy living, becoming a personal fitness trainer can be both a challenging and a very rewarding job. However, the growing number of fitness centers and health and wellness groups make it more difficult for beginner personal trainers to keep up with more experienced competitors.

On a positive note, the internet is there to provide aspiring personal trainers an effective means to increase their online presence. Not only can personal trainers benefit from online marketing strategies with high rate of conversions, but having a business website can also help you gain trust from your clients.

Getting good results from online marketing strategies is something that can be done with patience and research. It should not be rushed nor it should lack creativity and innovation. Learn more about the five tips to increase your online presence and become one of the most in-demand personal trainers in your area.

1. Offer new and exciting programs.

One way to make you stand out among other personalized trainers is to offer different programs to your clients that nobody else does. For this, you can research or conduct a small survey among your peers. You can also offer services such as free SMS reminders, scheduler, newsletters, and others.

2. Get on social media.

Setting up social media accounts on platforms such as Facebook, Twitter, Instagram, and YouTube will help you provide your clients more options to reach you and enjoy your exclusive contents. Don’t forget to post interesting contents such as exercise of the day and fitness facts every once in a while.

3. Learn about the best time to post.

Depending on the platform that you are using, there are specific hours of the day and days of the week when the number of online users is the highest. On average, 9 AM, 1 PM, and 4 PM every Saturday and Sunday are the time ranges when the volume of online traffic is at the peak. But for fitness related online pages, you may target early morning and late afternoon hours when people spend their time for their daily exercise routines.

4. Maximize using ads.

The best way to make money is to spend a part of your money on marketing wisely. Now, you can customize your ads to target specific audiences. For fitness-related ads, the best setting will be for both genders, older than 21 years old, and within 10 miles around your area. You may still change this setting as needed.

5. Attract clients using promotions.

If you still have some money to spend for marketing purposes, then conducting competitions and promotions should be a great option. For example, you may set up a competition for the best new exercise programs or healthy food recipes and then offer free personal training programs as a reward. Make sure to be creative to get more people involved in the competition.

Online marketing is definitely another job that will require a lot of your time and effort. That is why it is recommended for you to consult with an experienced online marketing strategist first to help you out with your needs. Contact Strength Marketing, a digital marketing agency specialized for personal trainers, and see great results in no time.

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